Warehouse Days

Life as a shop girl has changed a lot since we open our first shop back in 2011. (Remember Bloom ??) There are days when I miss the brick and mortar aspect of our shop. I love the physical aspects of retail — visual merchandising is one of my strongest suits. The act of hanging new clothes on the rack, watching customers browse through, seeing someone’s joy finding something they really love. I do miss the romantics of brick and mortar retail. But as much as I miss the highlight reel of brick and mortar memories, the warehouse where we now house our online shop, inventory, and studio is our best fit. We can work at our own pace without the interruption of...