ModCloth IRL x ATX

By now, you've surely heard that ModCloth is on tour -- IRL ! After a successful pop-up in San Francisco, the online retailer decided to hit the road, spreading pretty clothes and body positivity across the country. I couldn't have been more excited to hear that their first stop was in Austin, and I've taken every advantage of shopping there as much as possible during their two month stay. The phrase "on brand" is a bit of a buzzword in the blogging community. I'd like to think that being selective about the brands I work with for writes like a girl has helped me grow the community I've got. When it comes to ModCloth, I've pretty much hit the jackpot for a...