LIFE BY B

“What does she do for a living???” is probably the most common question I’m asked about Yael Kimelman – an influencer known as the blogger behind Life by B , who nurtures a photogenic Instagram account that’s filled with cynical humor, has about 45,000 followers and most importantly – she’s my friend! When I reply to the question, explaining that in the “new world” – people combine a number of occupations according to their skillset rather than limiting themselves to one route only, at best – I receive a confused look, and at worst – odd sayings about the Y generation and the selfie culture. By the way, when you start...