Popular in Blogs Only?

I had written a really nice post today and lost it all!!! It looks like I will still be technologically challenged for 2015. I had saved the post and hit publish and when I went to preview it...it was all gone. I am going to blame the little demon that lives in my computer and not the user. So no well written post today, just an outfit with a scarf that's been all over Instagram and the blogging community. And yet, I have not seen one person in real life with it. So I am curious to see if these popular items are just favorites with bloggers or with the general public. Some other items that I always see are: J Crew Herringbone Vest , Kendra Scott...